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The Andy Maslen Copywriting Academy

Be nice to your clients – they pay for everything

Have this free downloadable poster on us. Be nice...

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Why creating your online portfolio is a waste of time, and worse, a damaging blow to your potential revenue growth

I had an email from a student of mine recently. She wanted to know which web platform I recommended for hosting her online portfolio. My answer was, none of them. Not because they’re no good. Because online por...

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The people really harming the image of the copywriting industry (it’s not clients)

Spend longer than an hour on Twitter and you’ll come across a copywriter (OK, a lot of copywriters) moaning. We moan about other copywriters’ work, which is usually shit. We moan about politics, although we do...

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Why the PCN was wrong to introduce the secret copywriter blog

I have been writing since 28 July 1968, which puts me at about six-and-a-half. You can see my earliest scribblings below. (My amanuensis was my uncle John – my handwriting wasn’t as good as his, as you can see....

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How to get well-paid work as a freelance copywriter

Congratulations! You kicked the corporate career to the curb (or maybe you never had one and went straight for the good life). You did some training. You hung out your shingle as a freelance copywriter. You, um...

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The shocking truth about copywriters, content marketers and exclamation marks!

Good heavens! Copywriters turn out to be big fat liars! My newsletter yesterday was on the (thorny) subject of exclamation marks. I tested, as I always do, two subject lines: [A] OMG!!! This month’s newsletter!...

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Oh, no! Were we wrong about exclamation marks?

Psst! I know your little secret. Come closer. Ready? You use exclamation marks. There! I said it. And in case you’re feeling embarrassed, let me state for the record: I use them too. We all do. In our social me...

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Young, gifted and male. Say what?!

My friend Vikki Ross recently tweeted this copywriting job: First of all, as Vikki herself said in the conversation on Twitter that followed, she wasn’t recruiting or even endorsing the client’s requireme...

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A confession: I was wrong about copywriters who ‘love words’

I admit it. I’m a sham. Until a week ago, if anyone asked me what I did, I always said I was a copywriter. The end. A tradesman, not an artist. And definitely not a ‘writer’. I was wrong. And...

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Here comes the judge. An interview with #copywritersunite creator and copy maven Vikki Ross

Now and again I meet someone who, it seems to me, really gets copywriting. Not only that, but they have a refreshing perspective on the business itself, rather than merely a rehash of 50-year-old ideas about he...

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