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2013 May

What is the plural of greengrocer’s apostrophe?

We’re all familiar with the greengrocer’s apostrophe. The question is, what happens when you want to refer to more than one of the little bleeders? First of all, we have to do a little old-fashioned parsing. Is...

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James Daniel – earthmonkey

This much I know… A series of interviews with copywriters You can recognise great copy because it … … feels like a conversation with someone who’s on your side. You don’t feel like you’re wading through endless...

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Noel Gama

This much I know… A series of interviews with copywriters You can recognise great copy because it … … resonates like a tuning fork. I know I’ve done a good job when… … it passes my 7-point editorial checklist....

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Joanne Wilson – fill the gap marketing

This much I know… A series of interviews with copywriters  You can recognise great copy because … … it jumps off the page, demanding to be read. Before I know it, I’ve finished the whole piece, left...

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No sex please, we’re copywriters

Recently, scholars have unearthed a long-forgotten text advising copywriters on how to live harmoniously with their clients through the practice of certain sexual positions. Here, we reprint the first 10 positi...

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Sally Ormond – Briar Copywriting

This much I know… A series of interviews with copywriters  You can recognise great copy because it … …is written in invisible ink. Great copy remains in the shadows. Only the message shines through convincing t...

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Sarah Turner – Turner Ink

This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t feel like copy. It feels like a friend telling you something you need to know. I know I’ve don...

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Interviews with copywriters: your name here

Hi, Andy Maslen here, CEO of the Academy. “This much I know” is a series of interviews with copywriters from every background, style and industry. Everyone gets the same 12 questions, plus a short b...

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Profile of Phil Williams – Copywrite Now

This much I know… A series of interviews with copywriters You can recognise great copy because it … …creates a response to the product rather than the writing.   I know I’ve done a good job when… …p...

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