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2013 June

How to be confident in a world full of anxious freelancers

Imagine this. You are about to go into a meeting with a prospective client, the MD of a big local company. As you sit in the reception area, here are a few ideas that might be swimming around inside your head:...

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When Beavis and Butthead wrote an ad…

Last time I checked, we were living in 2013, not 1973. Yet out there in the world of dimwitted company management and their complaisant and complacent copywriters, this sort of crass “advertising” i...

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How to find the clients who’ll pay your bills – and what to do when they criticise your work

To be a successful freelancer you need clients, so where are you going to look for them? In your previous life it was never an issue. The marketing department took care of the ‘finding customers’ malarkey leavi...

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Nigel Graber – Mightier Than

  You can recognise great copy because it ?… …sounds professional and packs a punch. It’?s like the difference between graphic design and clip art. We should all strive for great clip art...

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It’s a pink bra. It’s on an ad for hearing aids. Why? #FAIL

I am at a loss for words at the staggering ineptitude, sexism and downright laziness of this ad for a hearing instrument company. (We will leave, for now, the egregious use of “instrument” for...

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Maslen on Marketing June 2013: Why double-amputees can make great copywriters

Many laypeople (and not a few copywriters) imagine the job of a copywriter involves sitting at a computer and typing. Well, that’s true as far as it goes. It does involve typing. But in much the same way as the...

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Maximum, minimum, minimifidianism

If one indulges in minimifidianism, it is hardly surprising that one has time on one’s hands in which so to do. And if that doesn’t make you roll your eyes, then I will continue… The social media networks are c...

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Ryan Wallman – Wellmark

This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t sound like it was put together by a management committee. Specifically, it does not include the word...

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Rentaquill

This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you feel something, as well as learn something. I know I’ve done a good job when… …...

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Alasdair Murray

This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s a pleasure to raed, rather than loses your interest after a couple of sentences. I know I’ve done a...

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