The Academy was founded by leading independent copywriter Andy Maslen in 2012. It is free to join and aims to encourage copywriters to become better at their craft through study, interaction with other copywriters, and practice.
What members, students and reviewers say…
We love the way we get lots of unsolicited feedback telling us we’re onto something. Here is a small selection of comments, emails and reviews.
Andy is a well-known copywriter and author. He has trained over 1,000 copywriters, and marketing teams at The Economist, BP, The London Stock Exchange, Emap, Weight Watchers (UK), the RSPB and PwC.
He has written five books on copywriting, including 2015’s Persuasive Copywriting and the best-selling Write to Sell.
He is managing director of copywriting agency Sunfish, where he works with organisations that want to get their message across in writing. And he speaks and writes widely on copywriting.
His first corporate copywriting job was writing direct mail campaigns for a reports publisher. His last was running the same company’s marketing department. He says he enjoyed the first job more than the last.
Helping you improve your craft
We provide a library of free copywriting resources on the Academy blog.
We run open and distance-learning courses including our best-selling Breakthrough Copywriting.
And, if you have an iPad, you can download our free app, CopyWriter.
Give CopyWriter’s carriage return lever a swipe and it types up a copywriting tip for you. Clatter, clatter, clatter…ding!
Professional techniques, copywriting terms explained, book recommendations… this FREE app gives you hundreds of quick ideas to get your creative juices flowing.
It’s a random pick – only CopyWriter knows what it’s going to type for you.
And share your faves with your friends and contacts on Facebook and Twitter.