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Alasdair Murray

This much I know…

A series of interviews with copywriters

"I know I’ve done a good job before I send it back to the client, otherwise it doesn’t get sent!"

“I know I’ve done a good job before I send it back to the client, otherwise it doesn’t get sent!”

You can recognise great copy because …
… it’s a pleasure to raed, rather than loses your interest after a couple of sentences.

I know I’ve done a good job …
… before I send it back to the client, otherwise it doesn’t get sent!

The ideal client is …
…one that provides a concise brief and trusts me to interpret it and come up with what they need.

My favourite type of work is …
… probably writing content for a new website.

People like my copy because …
… I instinctively know what they want – and deliver it!

Too many people think copywriting is …
… secondary to design and something anyone can learn to do. Oh, and that we make lots of money from doing it!

To me, copywriting is all about …
… painting pictures with words.

The thing that drives me mad is …
… the vast swathes of poor online content out there.

If I wasn’t a copywriter, I’d be …
… an ad agency Account Director (my previous role before going freelance as a writer in 2001).

When I was growing up my parents always told me …
… not a lot really. Not as bad as it sounds. My dad died when I was 13 and my mum is from the stiff upper lip generation.

I relax by …
… enjoying being with my family, writing comedy and playing or watching sport.

My guilty pleasure is …
… red wine.

About Alasdair

Alasdair Murray is a former national and regional newspaper advertising sales executive and ad agency account director who has been freelancing as a copywriter for the past 12 years. Originally specialising in recruitment, these days he is happy to turn his hand to anything that requires creative words.

www.alasdairmurraycopy.com

Categories: Maslen on Marketing.

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