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The shocking truth about copywriters, content marketers and exclamation marks!

Good heavens! Copywriters turn out to be big fat liars! My newsletter yesterday was on the (thorny) subject of exclamation marks. I tested, as I always do, two subject lines: [A] OMG!!! This month’s newsletter!...

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The Future of Copywriting by Eric Moeller

There are a number of broad global business trends that have had an impact on copywriting and will continue to do so in the future. These trends include globalisation, customer centric marketing and technologic...

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The Future of Copywriting by Gemma Stride

Looking Back Before Looking Forward The craft of copywriting begins with a love of words from an early age. Being a keen reader, I can remember having my nose stuck in a book for a lot of the time. I would alwa...

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The Future of Copywriting – by Chris Smith

Here is the winning entry in our 2014 Blogging Competition – “The Future of Copywriting”. Among a strong field, Chris Smith triumphed. According to the judges: “A tightly structured and...

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Seven (more) reasons why copywriters should blog

Some time ago, I read a blog post by my friend and fellow copywriter, Tom Albrighton, titled, “7 reasons copywriters should blog“. It’s a great post, and in an attempt at provocation (which, I...

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Why I hate grammar nazis

Here’s a little tip for getting traction in the Twittersphere. Tweet about grammar. I did it this morning, asking why copywriters feel that “good grammar” matters so much. Roughly eight milliseconds later my Tw...

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18 free copywriting ebooks

Here is a list of 18 sites offering free or almost free copywriting ebooks and PDFs to help budding copywriters find their feet. I have linked directly to the download/signup pages so you don’t need to hu...

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Puzzled by infographics? Calculate their true value here

Ah, infographics, doncha just love ’em? All those pixels – all that effort. So little content. Here is my simple method for calculating the value of the next infographic that crosses your transom. M...

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Content marketing is not dead. But it may be making itself irrelevant

The current debate in content marketing circles reminds me of the old story about clerics debating how many angels could dance on the head of a pin. While the clerics argue, the world moves on and nobody cares...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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