WRITE YOUR WAY TO THE TOP
 
You are here: Home»Blog»Customers

Customers

The Copywriter’s Prayer

Oh Word, Let me compose sentences providing both meaning and pleasure. Guide me towards clarity, simplicity and truthfulness, And away from the seductive path of waffle, and the words whereof the weasel availet...

Read More

Maslen on Marketing June 2013: Why double-amputees can make great copywriters

Many laypeople (and not a few copywriters) imagine the job of a copywriter involves sitting at a computer and typing. Well, that’s true as far as it goes. It does involve typing. But in much the same way as the...

Read More

No sex please, we’re copywriters

Recently, scholars have unearthed a long-forgotten text advising copywriters on how to live harmoniously with their clients through the practice of certain sexual positions. Here, we reprint the first 10 positi...

Read More

The marketing director, the air stewardess and the copywriter: a cautionary tale.

Here is the next installment in my thrilling series: How my repeated cock-ups nearly cost me my clients, my reputation and my business. She was the blonde-tressed European marketing director of our most importa...

Read More

The “Childish” Sales Technique Your Clients Will Actually Thank You For Using

What is that for? Why? How did I get here? When is it my birthday? Are we there yet? Children have an unquenchable thirst for knowledge (or maybe just for answers). If you’ve ever been on the receiving end of a...

Read More

Five people who make you look bad (3 of them are copywriters)

  Lurk on a copywriters’ forum for long enough (about three seconds) and you will come across a post complaining that, “clients don’t respect me”. The copywriter has slaved over a keyboard for hours, days...

Read More

Why you should make an exhibition of yourself

Let me ask you a question. What can you do at exhibitions that you can’t do with any of your other marketing channels? Put your hand up if you said “meet your customers”. Now help yourself to a chocolate from t...

Read More

Better renewals copywriting (Please read this article now. Put it aside and you may forget.)

We all know the theory of effective renewals copywriting. But what does it mean in practice? Here, subscriptions copywriter Andy Maslen provides a few real-world examples. There’s been a lot written about renew...

Read More

“Darling, you seem different somehow”

Husbands and wives get used to each other’s voice. Your subscribers feel the same way about you, says Andy Maslen, which is why it pays to use appropriate language. Selling subscriptions is a long game. And to...

Read More

The customer’s not a statistic, she’s your wife

At the end of this month’s MoM I’ve got a great little story about the ultimate bit of customer service. But first, let me ask you something. How do you get your knowledge of your customers? Here are some chann...

Read More

12
 
Join our group on LinkedIn
Copyright © 2015 Sunfish Ltd.