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Young, gifted and male. Say what?!

My friend Vikki Ross recently tweeted this copywriting job: First of all, as Vikki herself said in the conversation on Twitter that followed, she wasn’t recruiting or even endorsing the client’s requireme...

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Here comes the judge. An interview with #copywritersunite creator and copy maven Vikki Ross

Now and again I meet someone who, it seems to me, really gets copywriting. Not only that, but they have a refreshing perspective on the business itself, rather than merely a rehash of 50-year-old ideas about he...

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The Future of Copywriting by Eric Moeller

There are a number of broad global business trends that have had an impact on copywriting and will continue to do so in the future. These trends include globalisation, customer centric marketing and technologic...

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Results of our 2014 blogging competition

The results are in. But before I reveal the winner and runners-up in our blogging competition on The Future of Copywriting – here are a few thoughts on how the event turned out. The first thing that surpr...

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Why I hate grammar nazis

Here’s a little tip for getting traction in the Twittersphere. Tweet about grammar. I did it this morning, asking why copywriters feel that “good grammar” matters so much. Roughly eight milliseconds later my Tw...

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Why I Gave Up “A Day’s Wages” To Attend PCN2014

The annual PCN conference is the only national meeting for copywriters in the UK. That alone should make it a must-attend event for anyone serious about their craft. Or who just fancies a chinwag IRL with fello...

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Is rigid thinking holding you back from copywriting greatness?

Being a copywriter is a lot like being a chameleon. Not the whole eye-swivelling, gross metre-long sticky tongue rocket thingy, but the ability to blend in with one’s surroundings. In our case, those surr...

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18 free copywriting ebooks

Here is a list of 18 sites offering free or almost free copywriting ebooks and PDFs to help budding copywriters find their feet. I have linked directly to the download/signup pages so you don’t need to hu...

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Story and its authority and impact (without a particular char.)

How hard is it to put out a blog post that has a point but still has no … in it? I took this on as a task to find out if it was worth it. My work follows. (This is not my only try: I did it months ago, too.) So...

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10 Controversial Truths About Content That Will have You Spitting With Rage Or Smiling Contentedly Over Your Keyboard

Now I know how Daniel felt. Me – Mr If-you-can’t-count-the-money-it-isn’t-worth-doing – and 30 or so content specialists getting ready to debate how content marketing might evolve to survive as a marketing disc...

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