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Maslen on Marketing

Be nice to your clients – they pay for everything

Have this free downloadable poster on us. Be nice...

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Why the PCN was wrong to introduce the secret copywriter blog

I have been writing since 28 July 1968, which puts me at about six-and-a-half. You can see my earliest scribblings below. (My amanuensis was my uncle John – my handwriting wasn’t as good as his, as you can see....

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Are You So Old-School You’re Cool?

Think you’re a copywriting cool cat? Take our lighthearted, but deadly-serious 10-question quiz to find out your Copywriter Cool-Rating 1 Which of the following do you own: a)    A fountain pen b)   A Fil...

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The “Pornographic” Font So Disgusting Apple Agencies Were Fired For Using It

In 1985, when future megabrand status was an unimaginable dream for the young Steve Jobs, another young man in another part of the world was embarking on his own creative journey. His name was Helmut Böhne. An...

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Ten Types of Copywriter – Which One Are You

Saying you’re a copywriter is all very well. But it’s a bit like saying you’re a craftsman. What kind? is what we want to know. So, to help you define yourself more precisely and spark more interesting cocktail...

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Download your Member or Graduate logo here

We’ve designed these logos to help boost your credibility as a professional copywriter. Just click on the desired logo to open in a new window then right-click to save it. If you have completed our Breakt...

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Twas The Deadline Before Christmas

  Twas the night before Christmas, when at her pine desk The writer still strove for lines Ogilvy-esque. O’er keyboard her hands hovered, limp in the air, While she waited for insight that just wasn’t ther...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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I feel your pain

Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing –...

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Christmas Tweets from Santa

It seems even Santa uses social media these days. But what would the jolly old soul tweet about? As a recovering tweeter I left it to our Creative Director, Jo, to speculate… * Santa_Claus – Saint,...

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