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This much I know…

Nigel Graber – Mightier Than

  You can recognise great copy because it …… …sounds professional and packs a punch. It’’s like the difference between graphic design and clip art. We should all strive for great clip art...

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Ryan Wallman – Wellmark

This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t sound like it was put together by a management committee. Specifically, it does not include the word...

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Rentaquill

This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you feel something, as well as learn something. I know I’ve done a good job when… …...

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Tom Albrighton – ABC Copywriting

This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s transparent. It’s so right for the brand, the product and the medium that the ideas just flow from the pag...

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Vicky Fraser – Sunflower Communications

This much I know… A series of interviews with copywriter You can recognise great copy because it … …has a clear message that hits you immediately. It grabs your attention and keeps it. And if it makes me laugh,...

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Richard Harrison – Rich Words

This much I know… A series of interviews with copywriters You can recognise great copy because it … … gets each reader to think or do whatever the writer/client wants that person to think or do I know I’ve done...

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Iain Gorman

This much I know… A series of interviews with copywriters You can recognise great copy because it … …helps you clearly visualise the solution to a problem and encourages action. I know I’ve done a good jo...

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Peter Michaels – Rock and Roll Copy

This Much I Know… A series of interviews with copywriters You can recognise great copy because it … …makes you read on. It should tell you something unexpected – or something you really want to hear. Bad...

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Matt Press – Splash Copywriters

This much I know… A series of interviews with copywriters You can recognise great copy because it … … tells me everything I need to know, with simple language and in as few words as possible. I know I’ve done a...

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Charles Cuninghame – text-centric

This much I know… A series of interviews with copywriters You can recognise great copy because it … … attracts the attention of the target audience and motivates them to take action in the advertiser’s favour....

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