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The Future of Copywriting – by Chris Smith

Here is the winning entry in our 2014 Blogging Competition – “The Future of Copywriting”. Among a strong field, Chris Smith triumphed. According to the judges: “A tightly structured and...

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Is rigid thinking holding you back from copywriting greatness?

Being a copywriter is a lot like being a chameleon. Not the whole eye-swivelling, gross metre-long sticky tongue rocket thingy, but the ability to blend in with one’s surroundings. In our case, those surr...

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18 free copywriting ebooks

Here is a list of 18 sites offering free or almost free copywriting ebooks and PDFs to help budding copywriters find their feet. I have linked directly to the download/signup pages so you don’t need to hu...

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Story and its authority and impact (without a particular char.)

How hard is it to put out a blog post that has a point but still has no … in it? I took this on as a task to find out if it was worth it. My work follows. (This is not my only try: I did it months ago, too.) So...

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10 Controversial Truths About Content That Will have You Spitting With Rage Or Smiling Contentedly Over Your Keyboard

Now I know how Daniel felt. Me – Mr If-you-can’t-count-the-money-it-isn’t-worth-doing – and 30 or so content specialists getting ready to debate how content marketing might evolve to survive as a marketing disc...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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I feel your pain

Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing –...

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What links Darwin, road deaths, cold bugs and long copy?

How do you feel about people who say they don’t believe in evolution? What about folk who claim wearing a seatbelt causes road deaths? Or the ones who want antibiotics for their colds? There’s no evidence for t...

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Where old skool meets new skool – how to integrate content marketing into your sales machine

I woke up the Saturday after PCN2013 prey to a mixture of emotions, one of which I can only describe as a hubris hangover. Did I really say all those things about content marketing? Without qualifying my opinio...

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The Copywriter’s Prayer

Oh Word, Let me compose sentences providing both meaning and pleasure. Guide me towards clarity, simplicity and truthfulness, And away from the seductive path of waffle, and the words whereof the weasel availet...

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