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The Future of Copywriting – by Chris Smith

Here is the winning entry in our 2014 Blogging Competition – “The Future of Copywriting”. Among a strong field, Chris Smith triumphed. According to the judges: “A tightly structured and...

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18 free copywriting ebooks

Here is a list of 18 sites offering free or almost free copywriting ebooks and PDFs to help budding copywriters find their feet. I have linked directly to the download/signup pages so you don’t need to hu...

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Story and its authority and impact (without a particular char.)

How hard is it to put out a blog post that has a point but still has no … in it? I took this on as a task to find out if it was worth it. My work follows. (This is not my only try: I did it months ago, too.) So...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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I feel your pain

Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing –...

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What links Darwin, road deaths, cold bugs and long copy?

How do you feel about people who say they don’t believe in evolution? What about folk who claim wearing a seatbelt causes road deaths? Or the ones who want antibiotics for their colds? There’s no evidence for t...

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The Copywriter’s Prayer

Oh Word, Let me compose sentences providing both meaning and pleasure. Guide me towards clarity, simplicity and truthfulness, And away from the seductive path of waffle, and the words whereof the weasel availet...

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Maslen on Marketing June 2013: Why double-amputees can make great copywriters

Many laypeople (and not a few copywriters) imagine the job of a copywriter involves sitting at a computer and typing. Well, that’s true as far as it goes. It does involve typing. But in much the same way as the...

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Marching to the Tweet of a different drum

He is one of only a handful of full-time professional freelance Tweeters. #whoishe He spoke at Who Needs Copywriters? on Friday 19 April 2013. #wnc2013 He’s a drummer. Which is massively relevant to this...

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Why wasn’t I told this before? Oh, wait a minute, I was.

I have just read a post by one of the most popular bloggers on content marketing, full of such pearls of bleeding-edge wisdom as: Home and other key pages should have a prominent headline. Poor colour contrast,...

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