When you think about writing, do you feel the same way we do?
Are you in love with copywriting? Optimistic about copywriting? Addicted to copywriting?
Are you excited by the power of copywriting to create better products, better experiences, better brands, better lives?
Copy Cabana 2017 is for you.
What is it? The copywriting event of 2017.
And because we’re in love with the idea, we priced it so everybody could afford to come.
We want you whether you’re cutting your teeth, busting your chops or making words dance to your own tune.
We don’t care if you’re a lightweight, a middleweight or a heavyweight.
We care about copywriters. Full stop.
Not a copywriter but words really do it for you or your brand? We want you too.
What will you gain at Copy Cabana 2017?
How about insights from some of the most creative, dynamic, left-field, experienced, provocative minds in copywriting, marketing and advertising?
How about the chance to mingle with a crowd of copywriters who would rather stick needles in their eyes than give up copywriting as a career? Or the species some think are all too rare – the marketers who love our words as much as their brands?
How about the confidence that you made the right choice, that you’ll never want for copywriting gigs, that people will love what you do and pay you to keep doing it?
Grab a seat. And hold on tight. Prepare to celebrate the life linguistic.
We’re still waiting on a couple of just-signed speakers for their bios:
Peter Souter, Chairman and Chief Creative Officer, TBWA
Elle Graham-Dixon, Strategy Director & Partner at BBH
How emotion works in fundraising
Karen Allonby, Senior Marketing Officer, World Vision UK
With a wealth of experience in the charity sector, Karen is a development professional turned fundraiser. Having spent a large part of her career working in policy and programmes at World Vision UK, she was lured away in 2014 to take on the role of Senior Marketing Officer in the Sponsorship Experience team where she is now responsible for managing some of the organisation’s most complex marketing campaigns.
These communications build trust and engagement by thanking and inspiring supporters, showing how their love and support is changing the world for children.
B2B copywriting: myths and reality
Glenn Sturgess and Peter Stephen, Head of Copy and Senior Copywriter, OgilvyOne Business
Very few of us set out in life with the goal of becoming a copywriter who specialises in B2B and technology, and Glenn Sturgess isn’t one of them. His curious, circuitous career route to Head of Crumpets at OgilvyOne Business has taken in the worlds of volunteering overseas, the Millennium Dome, local government, the legal profession and investment fund management. Consequently, he knows a little about a lot (and a lot about very little). Luckily, he does understand how words can help businesses (i.e. people) connect with other businesses (other people).
What does your inside leg measurement have in common with a brand’s value proposition? With careers in both menswear and B2B marketing, Peter Stephen can tell you. Throw in a 10-year stint in IT sales, and the result is the best-dressed technology copywriter in the OgilvyOne Business creative department. And as brand/copy guardian for the agency’s largest technology client, Pete knows a thing or two about making “the cloud” sound exciting.
Drunk on copywriting: selling wine with words
Joe Fattorini, Writer, Presenter, Wine Expert
If you’ve enjoyed wine somewhere between Wick and Whitstable, Joe was probably involved. For the last 20 years Joe has sold wine to restaurants, hotels, bars and celebrity weddings as one of the UK’s leading wine merchants. Today he is the wine specialist on ITV’s The Wine Show .
Joe wrote about wine for 14 years as the weekly wine correspondent for The Herald Newspaper. And he spent years talking about it to audiences of wine-loving golfers across the USA as wine consultant to the US PGA Tour. Never shy of controversy, he once wrote the most complained about article ever published in Decanter Magazine.
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. When he left agency life, he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.com at £3,000 a copy.
In 2012, Steve was featured in The D&AD Copy Book, which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man – which, in 2015, was the basis for a full-length feature documentary, which Steve wrote and directed. In 2016, Pan Macmillan published Steve’s How to write better copy, which he recommends you buy now – because in a few years’ time, it might be worth £3,000.
Paying the pied piper: getting people to dance to your tune
Rich Leigh, Mr Public Relations, Radioactive PR
Listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK, Rich has a rich and varied PR background, having led award-winning campaigns and household name accounts at leading digital and consumer agencies. He’s also the author of the best-selling PR book, Myths of PR.
The art of copywriting
L.A. Ronayne, Creative Director, Havas London
L.A. is a creative director at Havas London, a contributing editor of Riposte magazine and a D&AD trustee. She comes with 10 years experience in internet, TV and editorial writing. She is a Cannes Lions See it Be It Alumna and winner of the IPA’s Women of Tomorrow.
The people behind Copy Cabana 2017
Copy Cabana is the brainchild of Andy Maslen and Vikki Ross. Between us we have 50 years’ experience in copywriting, marketing and advertising.
Vikki is a D&AD judge as well as a jury forewoman, and teaches at SCA, the world’s best advertising school. Andy is the author of five books on copywriting and a series of action thrillers.
We didn’t recognise ourselves – or our friends and colleagues – in the image presented of copywriters as needy “grammar geeks” or “word nerds”. For us and our clients, copywriting is the sun on the skin. The flake in the 99. The perfect wave. The coolest beach bar at the end of the hottest day.
We’re bringing Copy Cabana 2017 to Matt Desmier’s smoking-hot Silicon Beach.