The Andy Maslen Copywriting Academy


“Since I took the course I have quadrupled my rates and am now getting the type of clients I wrote down in my A4 pad on the day of the course as ‘ideal’. Pretty good going, huh? Thanks again!”

Katherine Wildman, Creative Director, Haydn Grey Ltd

Dear Ambitious Freelancer,

Please read the following three statements. Then think – “which of these apply to me?”

“I love what I do but don’t really know how to price my services.”

“I’m looking for the best way to win new business.”

“I’m unsure of the best way to present myself as a professional.”

If you agree with even one of those remarks, I have some good news for you.

You are not alone

I have worked with, and spoken to, many freelance copywriters about the commercial side of the business.

I have interviewed very talented copywriters who are struggling to make a decent living.

And I have helped a number of them to radically change their approach to pricing, marketing, selling and presenting.

The first thing we did was to throw out the fatal error limiting their earnings…

What you charge is limited by your experience, your talent or what the market will bear.

I showed them why the only limit is their willingness to discover what the market will bear.

Now I would like to offer you the same opportunity.

In June, I am running my fourth marketing masterclass for freelance copywriters


“Since doing the course in December, I have tripled my  fees… and I am pleased to tell you that I am getting orders. Not only that, I now never give a discount unless there is something in it for me, such as a testimonial, increased deadline date, etc. So thanks for that.”

Derek A. Issacs, Executive Manager, wordclinic


Outline of the day

10.00  Registration

10.15   Introduction – Show me the money!

10.30  Elevator pitch – how to grab people in the first ten seconds

  1. Where most people go wrong.
  2. What your listener wants to hear.
  3. The three essential parts of your elevator pitch.

Exercise TAKE-AWAY TOOL – Creating your elevator pitch

11.00 – 11.15 break

11.15    Pricing – the right (and the wrong) way to increase your income

  1. The myths and the realities
  2. The problem with hourly/daily pricing

Exercise: Pricing some sample jobs

Exercise: Saying a big number with a straight face

12.00  Money talk – how what you say affects the way you behave

  1. How we talk about our business.
  2. How we talk about money.
  3. How we talk about copywriting.

12.45 – 1.30 lunch

1.30  Positioning – how to decide where you want to be

  1. Understanding the market for freelance copywriting
  2. Picking a price point
  3. Implications for your business

3.00 – 3.15     break

3.15    Sales – ditching the fear and doing it the easy way

  1. Pitching
  2. Proposals
  3. Dealing with objections

Exercise: “Justifying your fees”

4.00   Close

Confidence, client wins, increased earnings


“Andy’s course made me step back and take a look at my business as well as myself. Not only did I take away a lot of practical advice, I also discovered the confidence to run my business my way. Learning to value what I did was a huge step forward in increasing my average project fee.

After the course I changed from sole trader to a Limited Company and began to focus on my goals – to bring in larger clients and increasing my project fees while continuing to operate my business on a part time basis to fit around my family.

Six months on and my client base has changed dramatically as has my turnover, which has increased by 73%. Not only that, but even though the number of invoices raised during each 6-month period is fairly even, the value of the average invoice has increased by 76%.

Andy’s Freelance Master Class taught me a lot about running a freelance business, pricing my services, positioning myself within the market and how to attract the type of clients I want to work with. I only wish I’d had the opportunity to take part in the course much earlier in my business career.

Sally Ormond, Managing Director, Briar Copywriting Ltd


sarah-russell“The course has significantly increased my confidence and helped me win my biggest client to date.  I can’t recommend it highly enough.”

Sarah Russell, RussellWrites

Three months of personal business support

After the workshop, I won’t just throw you back onto your own resources.

For three months afterwards you can call or email me to ask more questions or discuss any issues that crop up in your business.

I’ll give you as detailed an answer as I can manage and there’s no charge.

I normally charge £400 an hour for personal business coaching.

So even if you only spend 30 minutes on the phone with me you’ll recoup more than the entire cost of the workshop.

Free copy of my money-making textbook

As a delegate you will also receive a free copy of my book, Write Copy, Make Money.It’s a step-by-step guide to putting the lessons from today into practice.


Simply brilliant “I bought this book two months shy of becoming a freelance copywriter. And boy am I pleased I did.

It doesn’t teach you how to write copy or come up with copywriting ideas – it shows you how to set up and run your own freelance copywriting business.

Jam packed with examples, case studies, exercises and wit, this book is ideal. What’s more, it’s beautifully laid out.” B. Tyson, Amazon Reviewer

About your tutor


You may know me from Twitter, or from Copy Cabana, which I co-host with Vikki Ross, another well-paid copywriter.

Or perhaps you’ve bought one of my books. Here’s my story.

I have been a professional copywriter since 1986. For ten years I learnt my craft in the marketing department of a research publisher.

I wrote direct mail letters, brochures, leaflets, press ads, exhibition materials, catalogues, web pages, press releases, emails, slogans, reports…pretty much everything you can think of.

Then, in 1996, I left to set up my own copywriting agency – Sunfish. We write marketing and advertising campaigns, digital content and corporate communications for some pretty big names as well as start-ups and SMEs.

I have trained and coached around 3,000 copywriters, both in small groups in-house and on my public and distance learning courses.

I’m the author of five books on copywriting including Write to Sell; Write Copy, Make Money; and Persuasive Copywriting.

My approach to training is very hands on and consultative. My aim is to help you get a firm grip on the skills that can propel you into the ranks of the world’s best – and highest-paid – copywriters.

Money-back guarantee

I am confident I can help you take your freelance copywriting business to a whole new level. To show you just how confident, let me make you a personal and unconditional promise.

Take part in the workshop, put all my recommendations into practice and if you haven’t earned back the course fee within six months, let me know and I will refund every penny of your money.

The man from America said yes! So, after a week I have recouped the price of your course.” Sally Ormond, Managing Director, Briar Copywriting Ltd

Where and when


Bertrand Russell Room, Conway Hall, 25 Red Lion Square, London WC1R 4RL.

Venue phone: o20 7242 8032


10.00 – 4.00, 27 June 2017

This is the same day as the London #copywritersunite night at The Cut Bar above The Young Vic Theatre.

Why not make a day of it and attend the masterclass then meet me for a drink later?

Eating and drinking

I’ve cut my price to the bone for this masterclass to make it as affordable as possible.

That means you’re responsible for your own sweets, energy bars, coffees, sarnies, veggie burgers and cans of Irn Bru!

Course fee

The Professional Copywriters Network 2017 survey gave the average daily rate for freelancers as £339.

So I’m going to ask for for just half that amount for a day of training that will transform your business and your earnings.

Your investment is only £170 + VAT.

(If it helps to think about that as a spread cost, it works out to 47p a day for the next 12 months.)

Here’s what you get:

  • The workshop itself.
  • A copy of my paperback book, Write Copy, Make Money.
  • Telephone or email support for three months after the course.
  • Money-back guarantee.

Book your place now and start planning what you’re going to do with all that extra income