Andy Maslen’s Breakthrough Copywriting


My take on Exercise 23: Using storytelling to sell a mountain bike app

Here’s my go at writing the opening to an email selling a mountain biking app, using the same storytelling technique as the famous $2 billion Wall Street Journal letter.

On a sharp early winter’s morning a couple of years ago, my biking buddy Mike and I were looking for new trails to try.

We had identical bikes and identical gear, but I had a blazing ride while Mike was left feeling like he missed out.

The difference was I had TrailBLAZR on my smartphone.

Please note

You can watch all the course videos on any device equipped with a browser – PC, Internet TV, Mac, tablet or smartphone. To download the exercises you'll need something with a hard drive that can read PDFs or Word documents.
Copyright © 2012 Sunfish Ltd.