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Iain Gorman

This much I know…

A series of interviews with copywriters

“When I was growing up my parents always told me ‘there’s a dictionary upstairs. If you don’t know how to spell it, look it up.’ Good advice in hindsight.”

“When I was growing up my parents always told me ‘there’s a dictionary upstairs. If you don’t know how to spell it, look it up.’ Good advice in hindsight.”

You can recognise great copy because it …
…helps you clearly visualise the solution to a problem and encourages action.

I know I’ve done a good job when…
… I’m told that I really “get” the brand and my words have encapsulated it perfectly is always nice to hear.

The ideal client is …
someone with great ideas who is clear on their direction and goals.

My favourite type of work is …
writing for the web.

People like my copy because …
it is conversational, engaging and (I hope) good-humoured where necessary/appropriate.

Too many people think copywriting is …
easy. It’s not. There’s something new to learn and implement every single day.

To me, copywriting is all about …
creative problem solving, giving a brand a voice and bringing it to life, all with measurable results.

The thing that drives me mad is …
rogue apostrophes.

If I wasn’t a copywriter, I’d be a …
failed footballer.

When I was growing up my parents always told me …
“there’s a dictionary upstairs. If you don’t know how to spell it, look it up.” Good advice in hindsight.

I relax by …
slowly but surely watching everything there is on Netflix – particularly documentaries.

My guilty pleasure is …
reddit. I probably spend a little too much time there…

About Iain

I’m Iain F. Gorman, a freelance copywriter and content creator based in Glasgow, Scotland.

I love words and the challenges and opportunities they bring. I like to think I’m learning and getting better every single day.

www.iaingorman.com

 

Categories: Copywriter profiles, Freelance life, and This much I know....

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