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It’s a pink bra. It’s on an ad for hearing aids. Why? #FAIL

a-pink-bra

I am at a loss for words at the staggering ineptitude, sexism and downright laziness of this ad for a hearing instrument company. (We will leave, for now, the egregious use of “instrument” for “aid”.)

Do they imagine women will see a pink bra and go, “Ooh! I need a hearing aid”?

Or that men will see a pink bra and go, “Boobs. I need a new hearing aid”?

Or is the work of a pair of pubescent idiots with no understanding of advertising?

I leave you to answer the questions.

What makes me really angry? People see this and then, when they discover I am a copywriter, associate me with it.

 

 

Categories: Advertising copywriting and Hall of shame.

2 Responses to It’s a pink bra. It’s on an ad for hearing aids. Why? #FAIL

  • Melodie Licht
    June 17, 2013

    Hmmm. I’m almost afraid to say it – but I got the message. Wearing hearing aids should be natural, people who wear them should be allowed to feel natural. There is a reason why people are now starting to ‘show their ears.’ Check this out: http://lipreadingmom.com/show-me-your-ears/

  • Elspeth
    June 30, 2014

    Do women really wear bras to boost their confidence…?

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