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Jacqueline Morrison – Mission Copywriting

"I know I’ve done a good job when… I hear a uniform  from all the little voices in my head."

“I know I’ve done a good job when… I hear a uniform from all the little voices in my head.”

This much I know…

A series of interviews with copywriters

You can recognise great copy because … 

I part with cash for something I didn’t know I wanted or end up thinking about a topic I wasn’t previously interested in.

I know I’ve done a good job when…
I hear a uniform <sigh> from all the little voices in my head.

The ideal client is …
someone who loves what they do and is willing to pay me (loads) to write about it.

My favourite type of work is …
talking the reader through every single one of their logical objections, then handing them permission to sink into the bliss of their indulgent purchase.

People like my copy because …
it says what the client has been struggling to say for years.

Too many people think copywriting is …
Welcome to our website.

To me, copywriting is all about …
lots and lots of research. 

The thing that drives me mad is …
clients who insist on big words to  make them look clever.

If I wasn’t a copywriter, I’d be a …
jeweler and surrounded by sparkly diamonds all day.

When I was growing up my parents always told me …
if this is the worse thing that happens to you today [failing driving test], then you’re still doing ok.

I relax by …
lying on the sofa with a cup of tea and pretending to read.

My guilty pleasure is …
a Dairy Milk shoved so far at the back of the cupboard that the kids can’t find it.

About you

Jacqueline uses words to move your customers to action.  Writing sales letters and web copy for a diverse range of clients, from concrete manufactures to florists, Jacqueline can spot a box culvert at 50m and tell you why combining red and white carnations is never a good idea.

www.missioncopywriting.co.uk

 

 

 

Categories: Copywriter profiles.

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