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The Andy Maslen Copywriting Academy

Brand it Like Beckham: a Quick and Dirty Guide to Branding Yourself as a Copywriter

Try a little experiment with me. Close your eyes and picture David Beckham for a few seconds, then open them again. I bet you weren’t seeing DB in football strip. He slipped the surly bonds of footie a long tim...

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I guess it’s obvious where you stick this…

From the ‘Does what it says on the tin’ school of product naming. From my cousin Shmuel Bollen (@Shmuelb)....

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The marketing director, the air stewardess and the copywriter: a cautionary tale.

Here is the next installment in my thrilling series: How my repeated cock-ups nearly cost me my clients, my reputation and my business. She was the blonde-tressed European marketing director of our most importa...

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The Stupid Mistake That Made Me a Better Copywriter

Like Mary Poppins, many copywriting ‘experts’ are practically perfect in every way. Well, not this one. Over the years I have made some honking great mistakes. But I have, I hope, learned from them. Here is one...

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The “Childish” Sales Technique Your Clients Will Actually Thank You For Using

What is that for? Why? How did I get here? When is it my birthday? Are we there yet? Children have an unquenchable thirst for knowledge (or maybe just for answers). If you’ve ever been on the receiving end of a...

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Q. Andy, should I become a freelance copywriter? A. Do you have a hide like a rhinoceros?

Should you become a copywriter? Here’s the good news. Copywriters get to spend their days writing. Copywriters can make good money. Copywriters generally enjoy what they do. And here’s the bad news. Copywriters...

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Five people who make you look bad (3 of them are copywriters)

  Lurk on a copywriters’ forum for long enough (about three seconds) and you will come across a post complaining that, “clients don’t respect me”. The copywriter has slaved over a keyboard for hours, days...

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“Shower toilet?” Really?

                    This is currently my least favourite ad EVER.   The copy (what there is of it) is woeful. The image incomprehensible. The typography a...

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Marching to the Tweet of a different drum

He is one of only a handful of full-time professional freelance Tweeters. #whoishe He spoke at Who Needs Copywriters? on Friday 19 April 2013. #wnc2013 He’s a drummer. Which is massively relevant to this...

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