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The Andy Maslen Copywriting Academy

Why being a ‘curator’ is a lame choice for reputation-building

In a moment I’d like to tear into the Curatorial Myth that collecting links to other people’s work like a trainspotter with an iPhone is somehow valuable work. But first, I’d like you to take this s...

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Towards a transformative hermeneutics of linguistic periphrasticism, or, why do people love jargon?

In authoring this thought-leadership white paper my strategic roadmap was to build a key deliverable for continuous professional development and learnings. Er, what now? I said, I wrote this article to help you...

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Are You So Old-School You’re Cool?

Think you’re a copywriting cool cat? Take our lighthearted, but deadly-serious 10-question quiz to find out your Copywriter Cool-Rating 1 Which of the following do you own: a)    A fountain pen b)   A Fil...

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How to be a wildly successful copywriter

I was inspired to write this post by a piece on the Valuable Content blog about the need to write content your audience craves. Craves? Really? Tough ask! So what is it, I thought, that copywriters crave? Is it...

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The “Pornographic” Font So Disgusting Apple Agencies Were Fired For Using It

In 1985, when future megabrand status was an unimaginable dream for the young Steve Jobs, another young man in another part of the world was embarking on his own creative journey. His name was Helmut Böhne. An...

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Ten Types of Copywriter – Which One Are You

Saying you’re a copywriter is all very well. But it’s a bit like saying you’re a craftsman. What kind? is what we want to know. So, to help you define yourself more precisely and spark more interesting cocktail...

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Download your Member or Graduate logo here

We’ve designed these logos to help boost your credibility as a professional copywriter. Just click on the desired logo to open in a new window then right-click to save it. If you have completed our Breakt...

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Twas The Deadline Before Christmas

  Twas the night before Christmas, when at her pine desk The writer still strove for lines Ogilvy-esque. O’er keyboard her hands hovered, limp in the air, While she waited for insight that just wasn’t ther...

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The Future of Copywriting by Eric Moeller

There are a number of broad global business trends that have had an impact on copywriting and will continue to do so in the future. These trends include globalisation, customer centric marketing and technologic...

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The Future of Copywriting by Gemma Stride

Looking Back Before Looking Forward The craft of copywriting begins with a love of words from an early age. Being a keen reader, I can remember having my nose stuck in a book for a lot of the time. I would alwa...

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