Nigel Graber – Mightier Than
You can recognise great copy because it … …sounds professional and packs a punch. It’s like the difference between graphic design and clip art. We should all strive for great clip art. I know I’ve done a good job when … …
It’s a pink bra. It’s on an ad for hearing aids. Why? #FAIL
I am at a loss for words at the staggering ineptitude, sexism and downright laziness of this ad for a hearing instrument company. (We will leave, for now, the egregious use of “instrument” for “aid”.) Do they imagine women will see a …
Maslen on Marketing June 2013: Why double-amputees can make great copywriters
Many laypeople (and not a few copywriters) imagine the job of a copywriter involves sitting at a computer and typing. Well, that’s true as far as it goes. It does involve typing. But in much the same way as the job of …
Maximum, minimum, minimifidianism
If one indulges in minimifidianism, it is hardly surprising that one has time on one’s hands in which so to do. And if that doesn’t make you roll your eyes, then I will continue… The social media networks are clogged with a …
Ryan Wallman – Wellmark
This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t sound like it was put together by a management committee. Specifically, it does not include the words ‘passionate’ or ‘committed’. I know …
Rentaquill
This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you feel something, as well as learn something. I know I’ve done a good job when… … the writing’s happened so naturally …
Alasdair Murray
This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s a pleasure to raed, rather than loses your interest after a couple of sentences. I know I’ve done a good job … … …
Tom Albrighton – ABC Copywriting
This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s transparent. It’s so right for the brand, the product and the medium that the ideas just flow from the page into your mind. …
Vicky Fraser – Sunflower Communications
This much I know… A series of interviews with copywriter You can recognise great copy because it … …has a clear message that hits you immediately. It grabs your attention and keeps it. And if it makes me laugh, smile or otherwise …
Richard Harrison – Rich Words
This much I know… A series of interviews with copywriters You can recognise great copy because it … … gets each reader to think or do whatever the writer/client wants that person to think or do I know I’ve done a good …
Iain Gorman
This much I know… A series of interviews with copywriters You can recognise great copy because it … …helps you clearly visualise the solution to a problem and encourages action. I know I’ve done a good job when… … I’m told that …
Apostrophes left to rot in fields as punctuation values slide
Despite the best efforts of grocers to prop up falling values, it seems apostrophes are headed for a long period in the doldrums. In South Wiltshire, traditionally a strong punctuation-growing area, farmers are finding it unprofitable to harvest apostrophes, and are leaving …
Peter Michaels – Rock and Roll Copy
This Much I Know… A series of interviews with copywriters You can recognise great copy because it … …makes you read on. It should tell you something unexpected – or something you really want to hear. Bad copy does neither, and loses …
Matt Press – Splash Copywriters
This much I know… A series of interviews with copywriters You can recognise great copy because it … … tells me everything I need to know, with simple language and in as few words as possible. I know I’ve done a good …
Charles Cuninghame – text-centric
This much I know… A series of interviews with copywriters You can recognise great copy because it … … attracts the attention of the target audience and motivates them to take action in the advertiser’s favour. Marketing and sales results are the …
Tracey Dooley – Kingfisher Copy
This much I know… A series of interviews with copywriters You can recognise great copy because it … … has just made me reach for my credit card. I know I’ve done a good job when … … my clients beg me …
Laura Silcock
This much I know… A series of interviews with copywriters You can recognise great copy because it … …is a pleasure to read AND encourages you to take action. It’s like a honey trap or a silent assassin – it does …
Jane Kingsmill – KingsmillInk
This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you think “I’ve GOT to have that/go there/eat more fish/ join the circus” or whatever it wants you to do. I know …
What is the plural of greengrocer’s apostrophe?
We’re all familiar with the greengrocer’s apostrophe. The question is, what happens when you want to refer to more than one of the little bleeders? First of all, we have to do a little old-fashioned parsing. Is the greengrocer’s apostrophe an actual …
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