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The Andy Maslen Copywriting Academy

10 Controversial Truths About Content That Will have You Spitting With Rage Or Smiling Contentedly Over Your Keyboard

Now I know how Daniel felt. Me – Mr If-you-can’t-count-the-money-it-isn’t-worth-doing – and 30 or so content specialists getting ready to debate how content marketing might evolve to survive as a marketing disc...

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Content marketing is not dead. But it may be making itself irrelevant

The current debate in content marketing circles reminds me of the old story about clerics debating how many angels could dance on the head of a pin. While the clerics argue, the world moves on and nobody cares...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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The Periodic Table of Corporate Writing

Sunfish scientists have been studying the elements of corporate writing for decades and have now identified the 16 most dangerous. Goggles and rubber gloves on please....

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I feel your pain

Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing –...

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Christmas Tweets from Santa

It seems even Santa uses social media these days. But what would the jolly old soul tweet about? As a recovering tweeter I left it to our Creative Director, Jo, to speculate… * Santa_Claus – Saint,...

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What links Darwin, road deaths, cold bugs and long copy?

How do you feel about people who say they don’t believe in evolution? What about folk who claim wearing a seatbelt causes road deaths? Or the ones who want antibiotics for their colds? There’s no evidence for t...

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Long copy ad for Rolex – 1971

Luxury goods don’t need long copy? Pah! Check out this ad from 1971. CLICK IMAGE TO ENLARGE....

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Annals of really crap email marketing #21,875

Oh, Lordy, where shall we start with this one? The hopeless headline? The passive voice? The grammar meltdown? The exclamation mark? For me it’s not even the two different misspellings of special. Or the...

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Where old skool meets new skool – how to integrate content marketing into your sales machine

I woke up the Saturday after PCN2013 prey to a mixture of emotions, one of which I can only describe as a hubris hangover. Did I really say all those things about content marketing? Without qualifying my opinio...

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