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Profile of Phil Williams – Copywrite Now

This much I know…

A series of interviews with copywriters

"If I wasn't a copywriter I'd be a Victorian adventurer"

“If I wasn’t a copywriter I’d be a Victorian adventurer”

You can recognise great copy because it …

…creates a response to the product rather than the writing.

 

I know I’ve done a good job when…

…people act on what I’ve written.

 

The ideal client is …

…one who recognises the value of effective communication.

 

My favourite type of work is …

…when I get to do, or learn, something new. (While producing something for the above client.)

 

People like my copy because …

…it’s accessible, accurate and gives them what they want.

 

Too many people think copywriting is …

…about building hype.

 

To me, copywriting is all about …

…building trust.

 

The thing that drives me mad is …

…waffle.

 

If I wasn’t a copywriter, I’d be a …

…Victorian-style adventurer. In modern terms, you could read this to mean I’d be a hobo.

 

When I was growing up my parents always told me…

…writing is a hobby.

 

I relax by …

…succumbing to various unseemly vices. And writing about them.

 

My guilty pleasure is …

…Russian pop music. At least that’s my most savoury one.

About Phil

Based in Brighton, Phil writes online content for businesses and dabbles in creative writing. He has a colourful history that includes living on a Russian building site, teaching in the middle of the Abu Dhabi desert and sticking cameras in people’s homes.

http://www.copywritenow.co.uk

Categories: Copywriter profiles and This much I know....

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