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Rentaquill

This much I know…

A series of interviews with copywriters

"When I was growing up my parents always told me to never grow up splitting infinitives."

“Will I regret this? Are rhetorical questions going out of fashion?”

You can recognise great copy because it …

… makes you feel something, as well as learn something.

I know I’ve done a good job when…
… the writing’s happened so naturally that I don’t need to edit my first draft.

The ideal client is …
… one whose brief is so challenging that I get excited about the possiblity I may have to edit my first draft [sic].

My favourite type of work is …
… rewriting documents that have had more tracked changes than Thomas the Tank Engine.

People like my copy because …
… it brings their intentions to life in a tone of voice with which they associate themselves – and that’s not necessarily the same thing as meeting their brief. Oh, and it’s usually accompanied by pith, wit and thought-provoking questions in the footer such as, ‘what DO teenage squirrels look like?’.

Too many people think copywriting is …
… putting the writing right, without righting the wrongs that lead to the wrong writing. Right?

To me, copywriting is all about …
… using the provenience of our language to stimulate a reaction; crafting phrases like the previous humdinger, which make you feel as though you’ve had a life-changing experience whether you wanted it or not.

The thing that drives me mad is …
… ‘near misses’. You miss something, or you hit it. There’s no such thing as a near miss unless it’s accompanied by an interrobang and the results of a Myers Briggs test that show you’re type FAIL.

If I wasn’t a copywriter, I’d be a …
… lawyer. Which is like being a copywriter, but working for clients who are really, really, REALLY stressed about how powerful language can be and how impotent it can make them feel.

When I was growing up my parents always told me …
… to never grow up splitting infinitives.

I relax by …
… remembering that life is about much, much more than the 9 to 5.

My guilty pleasure is
… relishing in the fact my 9 to 5 goes a long, long way to making me very happy about my life.

About Rentaquill

Not backwards at coming forwards, rentaquill describes herself as a logodaedalist who puts words together for a living – sometimes coherently. She’s an effervescent trainer and copywriter, and loves forensic linguistics.

www.rentaquill.co.uk

Categories: Copywriter profiles, Freelance life, and This much I know....

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