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The “Childish” Sales Technique Your Clients Will Actually Thank You For Using

What is that for? Why? How did I get here? When is it my birthday? Are we there yet? Children have an unquenchable thirst for knowledge (or maybe just for answers). If you’ve ever been on the receiving end of a...

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Love the sinner…then sell to them

A lot of copywriters and marketers turn to psychology in an effort to understand and get closer to their customers. But how about dusting down your theology? Peel away the business suits, the carefully construc...

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Let’s play 20 questions

I was in a meeting with a potential client the other day, discussing a new piece of marketing literature. The aim was to produce a sales tool for their distributors’ telemarketing staff. We started discussing p...

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