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Results of our 2014 blogging competition

The results are in. But before I reveal the winner and runners-up in our blogging competition on The Future of Copywriting – here are a few thoughts on how the event turned out. The first thing that surpr...

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Seven (more) reasons why copywriters should blog

Some time ago, I read a blog post by my friend and fellow copywriter, Tom Albrighton, titled, “7 reasons copywriters should blog“. It’s a great post, and in an attempt at provocation (which, I...

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Why I hate grammar nazis

Here’s a little tip for getting traction in the Twittersphere. Tweet about grammar. I did it this morning, asking why copywriters feel that “good grammar” matters so much. Roughly eight milliseconds later my Tw...

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Why I Gave Up “A Day’s Wages” To Attend PCN2014

The annual PCN conference is the only national meeting for copywriters in the UK. That alone should make it a must-attend event for anyone serious about their craft. Or who just fancies a chinwag IRL with fello...

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Puzzled by infographics? Calculate their true value here

Ah, infographics, doncha just love ’em? All those pixels – all that effort. So little content. Here is my simple method for calculating the value of the next infographic that crosses your transom. M...

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10 Controversial Truths About Content That Will have You Spitting With Rage Or Smiling Contentedly Over Your Keyboard

Now I know how Daniel felt. Me – Mr If-you-can’t-count-the-money-it-isn’t-worth-doing – and 30 or so content specialists getting ready to debate how content marketing might evolve to survive as a marketing disc...

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Content marketing is not dead. But it may be making itself irrelevant

The current debate in content marketing circles reminds me of the old story about clerics debating how many angels could dance on the head of a pin. While the clerics argue, the world moves on and nobody cares...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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The Periodic Table of Corporate Writing

Sunfish scientists have been studying the elements of corporate writing for decades and have now identified the 16 most dangerous. Goggles and rubber gloves on please....

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Where old skool meets new skool – how to integrate content marketing into your sales machine

I woke up the Saturday after PCN2013 prey to a mixture of emotions, one of which I can only describe as a hubris hangover. Did I really say all those things about content marketing? Without qualifying my opinio...

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