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Here comes the judge. An interview with #copywritersunite creator and copy maven Vikki Ross

Now and again I meet someone who, it seems to me, really gets copywriting. Not only that, but they have a refreshing perspective on the business itself, rather than merely a rehash of 50-year-old ideas about he...

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Ten Types of Copywriter – Which One Are You

Saying you’re a copywriter is all very well. But it’s a bit like saying you’re a craftsman. What kind? is what we want to know. So, to help you define yourself more precisely and spark more interesting cocktail...

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The Future of Copywriting by Eric Moeller

There are a number of broad global business trends that have had an impact on copywriting and will continue to do so in the future. These trends include globalisation, customer centric marketing and technologic...

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Results of our 2014 blogging competition

The results are in. But before I reveal the winner and runners-up in our blogging competition on The Future of Copywriting – here are a few thoughts on how the event turned out. The first thing that surpr...

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Jacqueline Morrison – Mission Copywriting

This much I know… A series of interviews with copywriters You can recognise great copy because …  I part with cash for something I didn’t know I wanted or end up thinking about a topic I wasn’t previously inter...

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Nigel Graber – Mightier Than

  You can recognise great copy because it …… …sounds professional and packs a punch. It’’s like the difference between graphic design and clip art. We should all strive for great clip art...

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Ryan Wallman – Wellmark

This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t sound like it was put together by a management committee. Specifically, it does not include the word...

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Rentaquill

This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you feel something, as well as learn something. I know I’ve done a good job when… …...

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Tom Albrighton – ABC Copywriting

This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s transparent. It’s so right for the brand, the product and the medium that the ideas just flow from the pag...

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Vicky Fraser – Sunflower Communications

This much I know… A series of interviews with copywriter You can recognise great copy because it … …has a clear message that hits you immediately. It grabs your attention and keeps it. And if it makes me laugh,...

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