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Oh, no! Were we wrong about exclamation marks?

Psst! I know your little secret. Come closer. Ready? You use exclamation marks. There! I said it. And in case you’re feeling embarrassed, let me state for the record: I use them too. We all do. In our social me...

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Young, gifted and male. Say what?!

My friend Vikki Ross recently tweeted this copywriting job: First of all, as Vikki herself said in the conversation on Twitter that followed, she wasn’t recruiting or even endorsing the client’s requireme...

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Here comes the judge. An interview with #copywritersunite creator and copy maven Vikki Ross

Now and again I meet someone who, it seems to me, really gets copywriting. Not only that, but they have a refreshing perspective on the business itself, rather than merely a rehash of 50-year-old ideas about he...

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Towards a transformative hermeneutics of linguistic periphrasticism, or, why do people love jargon?

In authoring this thought-leadership white paper my strategic roadmap was to build a key deliverable for continuous professional development and learnings. Er, what now? I said, I wrote this article to help you...

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Are You So Old-School You’re Cool?

Think you’re a copywriting cool cat? Take our lighthearted, but deadly-serious 10-question quiz to find out your Copywriter Cool-Rating 1 Which of the following do you own: a)    A fountain pen b)   A Fil...

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Twas The Deadline Before Christmas

  Twas the night before Christmas, when at her pine desk The writer still strove for lines Ogilvy-esque. O’er keyboard her hands hovered, limp in the air, While she waited for insight that just wasn’t ther...

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The Future of Copywriting by Eric Moeller

There are a number of broad global business trends that have had an impact on copywriting and will continue to do so in the future. These trends include globalisation, customer centric marketing and technologic...

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The Future of Copywriting by Gemma Stride

Looking Back Before Looking Forward The craft of copywriting begins with a love of words from an early age. Being a keen reader, I can remember having my nose stuck in a book for a lot of the time. I would alwa...

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Results of our 2014 blogging competition

The results are in. But before I reveal the winner and runners-up in our blogging competition on The Future of Copywriting – here are a few thoughts on how the event turned out. The first thing that surpr...

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The Future of Copywriting – by Chris Smith

Here is the winning entry in our 2014 Blogging Competition – “The Future of Copywriting”. Among a strong field, Chris Smith triumphed. According to the judges: “A tightly structured and...

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