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Why creating your online portfolio is a waste of time, and worse, a damaging blow to your potential revenue growth

I had an email from a student of mine recently. She wanted to know which web platform I recommended for hosting her online portfolio. My answer was, none of them. Not because they’re no good. Because online por...

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The people really harming the image of the copywriting industry (it’s not clients)

Spend longer than an hour on Twitter and you’ll come across a copywriter (OK, a lot of copywriters) moaning. We moan about other copywriters’ work, which is usually shit. We moan about politics, although we do...

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How to get well-paid work as a freelance copywriter

Congratulations! You kicked the corporate career to the curb (or maybe you never had one and went straight for the good life). You did some training. You hung out your shingle as a freelance copywriter. You, um...

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Young, gifted and male. Say what?!

My friend Vikki Ross recently tweeted this copywriting job: First of all, as Vikki herself said in the conversation on Twitter that followed, she wasn’t recruiting or even endorsing the client’s requireme...

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Here comes the judge. An interview with #copywritersunite creator and copy maven Vikki Ross

Now and again I meet someone who, it seems to me, really gets copywriting. Not only that, but they have a refreshing perspective on the business itself, rather than merely a rehash of 50-year-old ideas about he...

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Are You So Old-School You’re Cool?

Think you’re a copywriting cool cat? Take our lighthearted, but deadly-serious 10-question quiz to find out your Copywriter Cool-Rating 1 Which of the following do you own: a)    A fountain pen b)   A Fil...

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How to be a wildly successful copywriter

I was inspired to write this post by a piece on the Valuable Content blog about the need to write content your audience craves. Craves? Really? Tough ask! So what is it, I thought, that copywriters crave? Is it...

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Twas The Deadline Before Christmas

  Twas the night before Christmas, when at her pine desk The writer still strove for lines Ogilvy-esque. O’er keyboard her hands hovered, limp in the air, While she waited for insight that just wasn’t ther...

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The Future of Copywriting by Gemma Stride

Looking Back Before Looking Forward The craft of copywriting begins with a love of words from an early age. Being a keen reader, I can remember having my nose stuck in a book for a lot of the time. I would alwa...

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The Future of Copywriting – by Chris Smith

Here is the winning entry in our 2014 Blogging Competition – “The Future of Copywriting”. Among a strong field, Chris Smith triumphed. According to the judges: “A tightly structured and...

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