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membership copywriting

Parting is such sweet sorrow. (Actually, it’s just sorrow)

Magazine, journal and newsletter publishers know that existing subscribers are far more profitable than new acquisitions. That’s why they spend so much time, money and effort trying to hold onto them. Think of...

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Membership marketing – keeping it fresh

I owe the idea for this article to Sarah Jakeman of Cognitum Database Marketing Services. Thanks, Sarah! Here’s her question. “How do you keep copy fresh when you are marketing what is basically the same servic...

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