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Better renewals copywriting (Please read this article now. Put it aside and you may forget.)

We all know the theory of effective renewals copywriting. But what does it mean in practice? Here, subscriptions copywriter Andy Maslen provides a few real-world examples. There’s been a lot written about renew...

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Three tips for more profitable renewals

For many publishers, the cost per acquisition (CPA) for each new subscriber is enough to keep them awake at 3 am, palms sweating, heart racing. I’ve worked with publishers who are spending tens … hundreds of th...

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Parting is such sweet sorrow. (Actually, it’s just sorrow)

Magazine, journal and newsletter publishers know that existing subscribers are far more profitable than new acquisitions. That’s why they spend so much time, money and effort trying to hold onto them. Think of...

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