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Why being a ‘curator’ is a lame choice for reputation-building

In a moment I’d like to tear into the Curatorial Myth that collecting links to other people’s work like a trainspotter with an iPhone is somehow valuable work. But first, I’d like you to take this s...

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Seven (more) reasons why copywriters should blog

Some time ago, I read a blog post by my friend and fellow copywriter, Tom Albrighton, titled, “7 reasons copywriters should blog“. It’s a great post, and in an attempt at provocation (which, I...

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10 Controversial Truths About Content That Will have You Spitting With Rage Or Smiling Contentedly Over Your Keyboard

Now I know how Daniel felt. Me – Mr If-you-can’t-count-the-money-it-isn’t-worth-doing – and 30 or so content specialists getting ready to debate how content marketing might evolve to survive as a marketing disc...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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Christmas Tweets from Santa

It seems even Santa uses social media these days. But what would the jolly old soul tweet about? As a recovering tweeter I left it to our Creative Director, Jo, to speculate… * Santa_Claus – Saint,...

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Marching to the Tweet of a different drum

He is one of only a handful of full-time professional freelance Tweeters. #whoishe He spoke at Who Needs Copywriters? on Friday 19 April 2013. #wnc2013 He’s a drummer. Which is massively relevant to this...

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