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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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Ten openings for killer subject lines

This month, I thought I’d return to a subject that’s becoming more important with every passing day: email subject lines. Specifically, the first word. Why is this word so important? Because online readers scan...

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Forty characters in search of an author

Do you use emails as part of your promotional mix? If you do, I bet you spend a long time working on the message: lots of nice short sentences (balanced with longer ones, of course); plenty of benefits; calls t...

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