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typography

(Type) size matters

You’ve paid good money to a copywriter to craft a persuasive narrative about your product. Now you need the message packaged in a form that will interest your customers, moving them to the point of response. In...

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Making the leap to print (or the web)

Whether you find copywriting easy or hard, there comes a point when you have finished your final draft. Everyone’s happy: the marketing manager, the marketing director, the managing director, the company mascot...

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