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Oh, no! Were we wrong about exclamation marks?

Psst! I know your little secret. Come closer. Ready? You use exclamation marks. There! I said it. And in case you’re feeling embarrassed, let me state for the record: I use them too. We all do. In our social me...

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Twas The Deadline Before Christmas

  Twas the night before Christmas, when at her pine desk The writer still strove for lines Ogilvy-esque. O’er keyboard her hands hovered, limp in the air, While she waited for insight that just wasn’t ther...

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The Future of Copywriting by Eric Moeller

There are a number of broad global business trends that have had an impact on copywriting and will continue to do so in the future. These trends include globalisation, customer centric marketing and technologic...

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Results of our 2014 blogging competition

The results are in. But before I reveal the winner and runners-up in our blogging competition on The Future of Copywriting – here are a few thoughts on how the event turned out. The first thing that surpr...

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Why I Gave Up “A Day’s Wages” To Attend PCN2014

The annual PCN conference is the only national meeting for copywriters in the UK. That alone should make it a must-attend event for anyone serious about their craft. Or who just fancies a chinwag IRL with fello...

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Is rigid thinking holding you back from copywriting greatness?

Being a copywriter is a lot like being a chameleon. Not the whole eye-swivelling, gross metre-long sticky tongue rocket thingy, but the ability to blend in with one’s surroundings. In our case, those surr...

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Story and its authority and impact (without a particular char.)

How hard is it to put out a blog post that has a point but still has no … in it? I took this on as a task to find out if it was worth it. My work follows. (This is not my only try: I did it months ago, too.) So...

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10 Controversial Truths About Content That Will have You Spitting With Rage Or Smiling Contentedly Over Your Keyboard

Now I know how Daniel felt. Me – Mr If-you-can’t-count-the-money-it-isn’t-worth-doing – and 30 or so content specialists getting ready to debate how content marketing might evolve to survive as a marketing disc...

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Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach y...

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I feel your pain

Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing –...

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