1953 Windolite sales letter

Look at this great example of old-school copywriting. Lots of “you” and “your” – though a fair smattering of “I” too.

A P.S. and plenty of reassurance that the product is easy to use. And it’s easy and cheap, two power words.

Write a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Sign Up

Want to be a better copywriter?

Join FREE - and let me teach you to write more profitable copy

PLUS get these 3 FREE resources…
#1 Free report on web copwriting
#2 Free guide to freelance pricing
#3 Free marketing factsheet pack