Corporate copywriting, Email copywriting

Another email from a “team”. Gah!

I hate emails that come from “teams”. Why can’t they spend a few seconds of brain work and type in somebody’s name? Is that too much to ask?

I mean, I love Jaguar as a brand, and their cars. And, yes, I did enjoy myself at their driving day. But this is a piss-poor example of a follow-up email.

It’s woefully short. There’s nothing to make me click the “Locate a dealer button” at all. No benefits. Nothing. The marketing department, unlike their designers and engineers, must try harder.

 

 

Write a comment

Categories

Archives

Sign Up

Want to be a better copywriter?

Join FREE - and let me teach you to write more profitable copy

PLUS get these 3 FREE resources…
#1 Free report on web copwriting
#2 Free guide to freelance pricing
#3 Free marketing factsheet pack