Marketing Copywriting, Selling

Could you cook up a headline as good as this one?

Why would you pay for an expensive, pre-packaged “home-cooked” meal?

You’d feel guilty for not cooking for your family yourself. Especially in the school summer holidays.

You might even feel that buying one would diminish your own standing as a homemaker.

So just look how this shop in Romsey in the South of England gets round it.

The headline isn’t a feeble “save time” benefit line. Instead they have burrowed deep into the prospect’s psyche and come up with this line.

Not only is it now a guilt-free purchase, but buying almost seems like a must-do.

(Mind you, perhaps after five weeks or more at home with the kids, our prospect would rather sequester themselves in the kitchen for an hour or two.)

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