Hall of shame

Four-wheel drive car. No-wheel drive copywriter.

landrover Leaving aside the worst typography I have ever seen in a press ad (ranged right, reversed-out, white all caps) this is an egregious example of the misplaced apostrophe.

Forget greengrocers, what about global brand managers?

Write a comment



Sign Up

Want to be a better copywriter?

Join FREE - and let me teach you to write more profitable copy

PLUS get these 3 FREE resources…
#1 Free report on web copwriting
#2 Free guide to freelance pricing
#3 Free marketing factsheet pack