Email copywriting, Hall of shame

Wireless bras? Er, not sure this is meant for me…

Bridgets-beautiesThe subject  line said New underwear range – buy 2 get 1 free. Somehow, though, I don’t think I am in the target demographic.

To my female readers: where do you stand on the phrase “Lady lumps”?


1 Comment(s)

  1. Erin

    You know, I hate all those words. ‘Lady lumps’, ‘boobs’, etc. There’s a picture right there, just say ‘it fits to your shape’. We all know what they’re talking about. None of those words are particularly nice are they? Why would I want to think about those words in relation to myself? Yuck.

    14th May 2013 at 1:27 am | Reply

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