Email copywriting, Hall of shame

Annals of really crap email marketing #21,875

Screen shot 2013-10-21 at 15.09.31

Oh, Lordy, where shall we start with this one?

The hopeless headline?

The passive voice?

The grammar meltdown?

The exclamation mark?

For me it’s not even the two different misspellings of special.

Or the use of Comic Sans.

Can you spot it?

4 Comment(s)

  1. Andrew Nattan

    Is it the fact that they’ve got their own company name wrong?

    22nd October 2013 at 10:10 am | Reply
  2. Nigel

    That’ll be their inability to get their own company name right?

    23rd October 2013 at 10:47 am | Reply
  3. Ricky

    Besides getting their company name wrong, they don’t address their potential customer.

    A prospect wanting to buy a new shed or outdoor building wouldn’t give a hoot about an
    update to their website.

    A couple of special offers? Should probably have one special offer, upfront and centre and there’s no urgency either. Generic to say the least – there’s no compelling reason or benefit to check them out.

    Overall, the copy is non-specific and just plain boring. There’s absolutely no reason to continue reading!

    13th November 2013 at 7:36 am | Reply
  4. Copywriter Clio

    Great read. Well worth sharing, will retweet.

    28th March 2018 at 11:10 am | Reply

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