The Academy was founded by leading independent copywriter Andy Maslen in 2012. It is free to join and aims to encourage copywriters to become better at their craft through study, interaction with other copywriters, and practice.
Andy is a well-known copywriter and author. He has trained over 3,000 copywriters, and marketing teams at The Economist, BP, The London Stock Exchange, Emap, Weight Watchers (UK), the RSPB and PwC, among others.
He has written five books on copywriting, including 2015’s Persuasive Copywriting and the best-selling Write to Sell.
He is managing director of copywriting agency Sunfish, where he works with organisations that want to get their message across in writing. And he speaks and writes widely on copywriting.
His first corporate copywriting job was writing direct mail campaigns for a reports publisher. His last was running the same company’s marketing department. He says he enjoyed the first job more than the last.