The Well-Paid Freelancer: a workshop for ambitious copywriters

“I attended your workshop and the results were amazing…”

That was the headline on a letter I received earlier this year from kids’-entertainer-turned-highly-paid-copywriter, Mike Clarke.

Unlike Mike, many freelancers work under a long list of assumptions about money. Most of them wrong.

On this intensive, one-day workshop, you will learn proven techniques for increasing your fees.

We’ll look at the strategies and tactics you have to use if you want to earn what you’re worth.

And we will DESTROY those income-limiting assumptions about money.

It’s a very practical day, so expect to work on real-world problems with your fellow freelancers.

Your workshop leader is Andy Maslen, one of the highest-paid copywriters in the UK. Andy believes in paying it forward, which is why he is happy to spill the beans on the approach that has helped him build a highly profitable business.

Workshop outline

10.00  Registration

10.15   Introduction – Show me the money!

10.30  Elevator pitch – how to grab people in the first ten seconds

  • Where most people go wrong.
  • What your listener wants to hear.
  • The three essential parts of your elevator pitch.

Exercise TAKE-AWAY TOOL – Creating your elevator pitch

11.00 – 11.15 break

11.15    Pricing – the right (and the wrong) way to increase your income

  • The myths and the realities.
  • The problem with hourly/daily pricing.
  • Exercise: Pricing some sample jobs.

Exercise: Saying a big number with a straight face

12.00  Money talk – how what you say affects the way you behave

  • How we talk about our business.
  • How we talk about money.
  • How we talk about copywriting.

12.45 – 1.30 lunch

1.30  Positioning – how to decide where you want to be

  • Understanding the market for freelance copywriting.
  • Picking a price point.
  • Implications for your business.

3.00 – 3.15     break

3.15    Sales – ditching the fear and doing it the easy way

  • Pitching.
  • Proposals.
  • Dealing with objections.

Exercise: “Justifying your fees”

4.30   Close

Money talks…


“I wanted to take a moment this morning to say thank you (again!) for the Well Paid Freelancer course on Tuesday. I had a terrific day. Although I started training as a copywriter earlier this year and actually began the copywriting side of my business in May, this felt like day one – the day from which everything can move forward.”
Ben McKinney

“Since I took the course I have quadrupled my rates and am now getting the type of clients I wrote down in my A4 pad on the day of the course as ‘ideal’. Pretty good going, huh? Thanks again!”
Katherine Wildman, Creative Director, Haydn Grey Ltd

“Since doing the course in December, I have tripled my  fees… and I am pleased to tell you that I am getting orders. Not only that, I now never give a discount unless there is something in it for me, such as a testimonial, increased deadline date, etc. So thanks for that.”
Derek A. Issacs, Executive Manager, wordclinic

“Six months on and my client base has changed dramatically as has my turnover, which has increased by 73%. Not only that, but even though the number of invoices raised during each 6-month period is fairly even, the value of the average invoice has increased by 76%.”
Sally Ormond, Managing Director, Briar Copywriting Ltd

“The course has significantly increased my confidence and helped me win my biggest client to date.  I can’t recommend it highly enough.”
Sarah Russell, RussellWrites

Three months of personal business support

After the workshop, I won’t just throw you back onto your own resources.

For three months afterwards you can call or email me to ask more questions or discuss any issues that crop up in your business.

I’ll give you as detailed an answer as I can manage and there’s no charge.

I normally charge £400 an hour for personal business coaching.

So even if you only spend 30 minutes on the phone with me you’ll recoup almost the entire cost of the workshop.

Free copy of my money-making textbook

As a delegate you will also receive a free copy of my book, Write Copy, Make Money. It’s a step-by-step guide to putting the lessons from today into practice.

wcmm_edited-1“I bought this book two months shy of becoming a freelance copywriter. And boy am I pleased I did. It doesn’t teach you how to write copy or come up with copywriting ideas – it shows you how to set up and run your own freelance copywriting business. Jam packed with examples, case studies, exercises and wit, this book is ideal. What’s more, it’s beautifully laid out.”
B. Tyson, Amazon Reviewer

“I wanted to thank you for writing such an awesome and straightforward business advice book and for indirectly helping me to make sense of something that had been floating around in my mind for a while. I am sure of this – before I began to read your book, I had little confidence in my ability to learn my craft and focus on copywriting projects in place of admin support.  But reading your words has helped me to realise there is room for me too and I can do this.”
Madeleine Thompson,

About your tutor

You may know me from Twitter, or from Copy Cabana, which I co-host with Vikki Ross, another well-paid copywriter.

Or perhaps you’ve bought one of my books. Here’s my story.

I have been a professional copywriter since 1986. For ten years I learnt my craft in the marketing department of a research publisher.

I wrote direct mail letters, brochures, leaflets, press ads, exhibition materials, catalogues, web pages, press releases, emails, slogans, reports…pretty much everything you can think of.

Then, in 1996, I left to set up my own copywriting agency – Sunfish. We write marketing and advertising campaigns, digital content and corporate communications for some pretty big names as well as start-ups and SMEs.

I have trained and coached around 3,000 copywriters, both in small groups in-house and on my public and distance learning courses.

I’m the author of five books on copywriting including Write to Sell; Write Copy, Make Money; and Persuasive Copywriting.

My approach to training is very hands on and consultative. My aim is to help you get a firm grip on the skills that can propel you into the ranks of the world’s best – and highest-paid – copywriters.

Money-back guarantee

I am confident I can help you take your freelance copywriting business to a whole new level. To show you just how confident, let me make you a personal and unconditional promise.

Take part in the workshop, put all my recommendations into practice and if you haven’t earned back the course fee within six months, let me know and I will refund every penny of your money.

“The man from America said yes! So, after a week I have recouped the price of your course.”
Sally Ormond, Managing Director, Briar Copywriting Ltd

Where and when


Citadines Holborn-Covent Garden
94-99 High Holborn
London WC1V 6LF, UK


Tuesday 20 March 2018

10.00 – 4.30

Eating and drinking

I’ve cut my price to the bone for this masterclass to make it as affordable as possible.

That means you’re responsible for your own sweets, energy bars, coffees, sarnies, veggie burgers and cans of Irn Bru!

 Course fee

I used to charge £500 for a slightly longer version of this masterclass. But after a few freelancers contacted me to say they would have loved to come but the price was too steep, I made an unusual decision for me.

I lowered my prices. By half.

So I’m going to ask you for just £250 + VAT (£300 total) for an immensely enjoyable and practical workshop that will transform your business and your earnings.

(If it helps to think about that as a spread cost, it works out to 68p a day for the next 12 months.)

 Here’s what you get:

  • The workshop itself.
  • A copy of my paperback book, Write Copy, Make Money.
  • Telephone or email support for three months after the course.
  • Money-back guarantee.


Please read this before you book. It’s very important.

This workshop is for independent-minded copywriters. Business-owners. Entrepreneurs.

It is NOT suitable for anyone who simply works at agencies for “the going rate”.

That is a route to mediocre earnings and I cannot help you.

But if you work direct for your own clients and can set your own rates, then …


5 Comment(s)

  1. David

    I am looking forward to attending

    13th March 2018 at 12:37 pm | Reply
  2. Kate

    Hi Andy, I love your blog and I look forward to enrolling in your copywriting course in the new year. However, pricing is a real sticking point for me! Do you plan in running your course early 2019? I would love to attend if you are. Many thanks for all your hard work. Kate

    26th November 2018 at 8:25 pm | Reply
  3. Angélique

    Hi Andy. Will you host the same workshop in 2019? Merci. Angélique

    3rd February 2019 at 1:31 pm | Reply
    1. Andy Maslen

      Hi Angelique, Sorry for the delayed reply. Now that I’m writing thrillers pretty much full time I’m not running open workshops. “Write Copy Make Money” is available on Amazon though.

      13th November 2019 at 8:23 am | Reply
  4. How to become a copywriter - Haydn Grey

    […] was an invitation to his course, The Well–Paid Freelancer, and it was where I experienced a copywriter doing what copywriters do. He made […]

    3rd May 2020 at 10:53 am | Reply

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